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Social Media

Social Media

We recognise that whether your business is operating b2b or b2c, it can always benefit from an improved online presence. Our social media activity includes the following:

Strategy:

  • Developing a Social Media strategy for your business incorporating the objectives, which Social Media accounts to use, agree the marketing messages, story ideas, images to use etc.
  • Objectives may be to strengthen your brand, increase awareness, increase hits to your website, increased conversions, increased sales and greater online presence.

Research:

  • Identifying and researching target markets to connect with on Social Media.
  • Research also includes looking on potential customers websites to identify the key decision makers of each company.
  • Researching external sources where industry information can be identified for story ideas relevant to your company and sector.

Implementation:

  • Creating and adding content onto Social Media accounts in line with your social media strategy. These may include Facebook, Twitter, LinkedIn Company Page, LinkedIn Groups etc.
  • Researching and writing News Items/Stories to be used throughout the month and to seek client approval and also approval to use any supporting images etc.
  • Integrating and managing social media software to schedule prepared and agreed stories and status updates to be published throughout the month across all agreed sites for marketing consistency and for maximum results.
  • Creating a database of your new connections or adding these onto your existing CRM system for marketing purposes.
  • Arranging meetings with your new connections with the objective to identify new business opportunities for your business.

Measurement:

  • All the activity to be entered onto your CRM for a centralised reporting system and to measure activity and ROI.
  • Social media activity to also be measured in line with Google analytics to monitor hits, trends, acquisitions etc.

We can also provide Social Media training for your business. If you are new to social media and would like assistance with setting up accounts, using latest software and a step by step guide to engage online – we are here to help you.

 

Marketing Projects

Managing Director

Having worked with Kathy since 2006 I am always impressed by her drive, energy and ability to make things happen. She is always professional in her dealings and has a considerable depth to her marketing knowledge, updating this to embrace all aspects of social media.

 

Call us to discover how we can help you and your business through effective Social Media activity.