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Social Media

Social Media

Mobius recognises that all businesses whether they are operating b2b or b2c can benefit from an improved online presence. Therefore, we offer social media services for a variety of clients in different industry sectors. Our social media activity includes the following:

Strategy:

  • Developing a Social Media strategy for the business incorporating the objectives, which Social Media accounts to use, agree the marketing messages, story ideas, images to use etc.
  • Objectives may be to strengthen the brand, increase awareness, increase hits to the website, increased conversions, increased sales and greater online presence.

Research:

  • Identifying and researching target markets to connect with on Social Media.
  • Research also includes looking on their website to identify the key decision makers of each company.
  • Researching external sources where industry information can be identified for story ideas relevant to the company and sector.

Implementation:

  • Creating and adding content to Social Media accounts and pages for clients who do not have accounts or would like existing one’s updating in line with the strategy. These may include Facebook, Twitter, LinkedIn Company Page, LinkedIn Groups etc.
  • Researching and writing News Items/Stories to be used throughout the month and to seek client approval and also approval to use any supporting images etc.
  • Integrating and managing social media software to schedule prepared and agreed stories and status updates to be published throughout the month across all agreed sites for marketing consistency and for maximum results.
  • Creating a database of these new connections or adding these onto an existing CRM system for marketing purposes.
  • Connecting with target markets which may be key decision makers and arranging meetings with the new connections with the objective to identify new business opportunities and to win sales.

Measurement:

  • All the activity to be entered onto the CRM for a centralised reporting system and to measure activity and ROI.
  • Social media activity to also be measured in line with Google analytics to monitor hits, trends, acquisitions etc.

Mobius also offers Social Media training for businesses that are new to social media and would like assistance with setting up accounts, using latest software and a step by step guide to engage online.

 

Marketing Projects

Managing Director

Having worked with Kathy since 2006 I am always impressed by her drive, energy and ability to make things happen. She is always professional in her dealings and has a considerable depth to her marketing knowledge, updating this to embrace all aspects of social media.

 

Call us to discover how we can help you and your business through effective Social Media activity.