We all know that effective marketing planning enables a business to better understand the ever changing external and internal marketing environment.
Therefore, Mobius carries out a number of audits to assist with effective marketing planning campaigns for a range of different clients.
Kotler and Keller (2006) suggest an audit is ‘A comprehensive, systematic, independent and periodic examination of a company’s or business unit’s marketing environment, objectives, strategies and activities with a view to determining problem areas and opportunities and recommending a plan of action to improve the company’s performance’.
So, if your business needs help carrying out a detailed PESTLE analysis, competitive analysis and SWOT analysis, and translating this into a detailed marketing plan with appropriate strategy, SMART objectives and KPI’s, then give us a shout on 01226 298225 or visit www.mobiusmarketing.co.uk
